3 golden tips to writing your content
It really dosn’t matter if you are selling tomatoes or rocket fuel, the following 10 tips will help you write in a more professional manner that will get results! These key rules below apply to any type of copywriting (web, e-mail, promotional letters, direct mail, etc…). The purpose of there key tips is to create a reaction from your copy, to buy, sell or communicate. 1. Focus on your reader, not on yourself! Try to limit the amount of information you write about the product or service that you are selling and focus of the customer benifits or requrments, what can the customer gain by using or choosing your product ? Make a click , be more personal, its all about YOU, and I am refering to the customer. 2. Focus on customer benifit, not features You might have the newist orange-juice-squeezing-jizmo but, but does your customer really need it ? focus on the customer benifit from your product. Have a bainstorming session on what your customer is REALLY looking for. 3. Attract customers with a catchy headline You only have a split second to capture your readers attention. Choose your words with care and make them catchy.